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Mind Squash |
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Social Stores
I have found that when I really want a book I will order it off the Internet, specifically Amazon.com.I have found going to the Barnes and Noble and trying to find the object harder and harder to swallow.
1. You have to physically go to the store.
2. Once there you have to FIND the item you want
3. If you don't find it. You have to go ask a not always well-infomed worker. Who might not give a crap what your looking for as long as they get to go home soon.
4. If they don't find it, or it is misplaced you don't get the opportunity to purchase the item, and your trip is wasted.
5. They of course can order it, but you have to then come back to pick it up.
Of course
You can call ahead and see if they have it. If they don't have it then screw it. I am ordering off the internet anyways.
In fact when I do call Barnes and Noble I have already gone online to get the ISBN of book I want. So I don't have to have the people at the store go through the trouble of searching for the book.
I give them the ISBN number and they tell me if they have it or not. The price you pay by actually going to the store is convenience and getting the item right away. Sometimes convenience is worth 30% and four days.
Amazon.com is always 30-40% less than Barnes and Noble. Even on the big books. Plus they ship directly to where I might be located. In my case they ship directly to where I work. Or if it is a gift they can ship the heavy object anywhere in the country, so you don't have to resend it.
The prime reason I go to the Barnes and Noble is to leisurely see what they have new which I have not yet discovered on my own, which may lead to a sale.
Eight times out of ten when I go to Amazon.com I am buying something. That is an astounding completion rate, bordering on the completion rate of driving up to the drive-thru window of a fast food restaurant.
Plus it is easier to search Amazon.com then asking the sometimes rude and always busy lady at the info desk for that one book written by that one guy.
Tuesday, August 29, 2006
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